Beware of the SEO Hack

The biggest fear of most website owners is having their website hacked.  Seeing the dreaded black screen with the red words of hacked is just bad news.  Yet there are certain things hackers can do that leave your website looking exactly the same.  Some can be malware, some can insert links and some can do an SEO hack. 

Yes, SEO Hacking.

Beware SEO HackPerhaps you aren’t even certain what SEO means, but this is search engine optimization so that your website is easy to understand for search engines.  Long ago this meant making certain your page was full of keywords and content wasn’t a priority.  In recent years, Search Engines have started requiring that a site be reader friendly, so you the reader can understand what is on the page, and it is something that provides you with value.

That’s great for website owners who have always been about the content.  They feel like real winners.  Well, at least they do until the hackers get involved.

The other thing that helps sites is having links with keyword related terms. For website owners who don’t create good content, then this becomes an option.  And some of this site owners choose (or hire people) to do some less than ethical options.  One of these unethical options is “Black Hat SEO Hacking.”

Black Hat SEO means Blacklist

It’s called by a number of names, but for you and your website, it means “Blacklisting by Google.”  If you are lucky, Google informs you and then you can get it cleared up.  If you aren’t lucky, you wonder what happened to your traffic. 

Now what really makes unlucky is if your website is like this for a while.  Your website is sitting there blacklisted and spewing SEO for that porn site or for some site not even remotely related to what you do.  It makes it harder and harder for your website to recover.

How did they Inject Links on my site?

Now, I bet you are curious how they add this SEO hacking to your website.  They actually do this by a couple methods.  One way they can insert it quickly and easily is by adding links and their keywords to comments on your blog.  This isn’t good, but is pretty easy to fix by just deleting the spam. 

While this is a big problem, the bigger problem is when they inject code into your website.  They can inject code through a hole in your WordPress theme or plugins. Then if you look for a “suspicious file” you won’t find it because it’s not a file.  This piece of malware was inserted directly into your theme.

How can I Protect My Website?

Some simple steps are keeping everything updated; this means WordPress, your themes and plugins.  Also make certain you use plugins and themes that are safe. There are additional WordPress security measures you can implement or ask us to help you.  We can monitor your website as well and remove viruses and malware.  Just contact us. 

 

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