What Is Your Ideal Product Profile?

What Is Your Ideal Product Profile?

Today covers What Is Your Ideal Product Profile?  Basically this tells you what your ideal client wants, so hopefully you read yesterday’s post about Creating Your Ideal Client Profile.  Creating your ideal client profile gives you a “real” person to visualize who will want your product..  You might want to imagine yourself at a coffee house sitting across a table, talking to the person.  Perhaps someplace else would be more comfortable.   Your goal is to find what they want enough to open their wallet for you.  What they need doesn’t really matter; if they don’t want it, they won’t buy it.  If they want it, but aren’t willing to pay for it, then it doesn’t benefit you to offer it.  (Or if they are willing to pay, but don’t have the money then it still doesn’t benefit your company.) That is why creating your ideal client as an almost tangible person is so important.  The single mom working 2 jobs, barely paying bills isn’t likely to pay for custom meals delivered to your home, or your course on how to fix gourmet meals, but she might pay for your quick and healthy meals on budget ebook or ebook series.  If you want to offer the custom meals delivered to your home then you should go back and rework your ideal client, that might be the 60 hour a week professional with children in soccer, ballet and karate.   Your Ideal Client Pains and Want Product Profile Put yourself in a conversation with the person and look into their life.  See what it is that the person wants and needs and then...