Part of owning a business is building your business team. You want a team who will be able to take care of things when you are sick, at a seminar or on vacation.
If you have already started your business you may think it’s too late to plan your business. Actually you need to plan your business regularly!
Understanding your business purpose is part of this process of defining and growing your business. You might call your business purpose, your why.
With the Net, choices are as far away as the nearest search engine, so you want to be unique and appealing, which your Unique Selling Point helps you find.
you want to create an image of this ideal client that is so detailed that you can see the person in your mind, and even possibly run into the person on the street.