by MJ Schrader
Why Does Media Guard Group Recommend WordPress? Can WordPress handle my business?
To some people, WordPress still has the connotation of being a blog program. While it is true that it did start that way, many coders saw the CMS potential from the very beginning. This was the potential I saw when WordPress was just starting. I switched from Joomla to WordPress for my websites. Now more and more businesses and companies are seeing it for its potential. They see how WordPress has the ability to handle much more than static HTML and other Content Management Systems.
Yet, you may still wonder why we at Media Guard Group still choose WordPress over the others. That’s why we will cover the big three in Opensource Content Management Systems. Yes, there are others, but the three CMS in the lead are Drupal, Joomla and WordPress.
Many businesses have sites that were built on Joomla years ago, but you can see the age when you visit those sites. Some haven’t updated, and some try to but since the program is difficult to use, the sites do not change much. Even worse the SEO is very ineffective; the program doesn’t create URLS that are consistent with your SEO terms. Tags and categorization are inconsistent and tend to cause problems.
The plus is that Joomla allows for more customizations. This is what many web designers rave over, but this is chiefly by the strong community that Joomla created. The problem is that customizations are often followed by breaking your site elsewhere. It’s like fixing your sink, but that makes your kitchen light not work.
Facts: Of the top million sites, 22.5% use a CMS, Joomla accounts for 10.8% of that percentage. In the United States and United Kingdom, there are roughly 190,000 uses of Joomla.
Drupal understands taxonomy which helps in the SEO field and offers features that Joomla doesn’t. It doesn’t have the plugins that further customize your SEO. It has a steeper learning curve, requiring hand-coding content rather using a WYSIWYG program. Most might consider this more of a developer platform, yet even that requires quite a bit of work to achieve. Since Search Engines like to see new content and Drupal is not conducive to easily adding content, you have a conflict.
On the plus side there are far more tags and functions than Joomla or WordPress. You can manipulate functionality of the site with these codes, but again it requires a lot of work. A “minor” tweak can cause intense changes that are not entirely expected. Themes are severely lacking, so this again goes back to requiring developers.
Facts: In 2010 Drupal was downloaded an average of 33,000 times per week for 1.4% of websites. Of the top million sites, 22.5% use a CMS, Drupal accounts for 6.3% of that percentage. In the United States and United Kingdom, there are roughly 254,000 uses of Drupal.
WordPress is one of the best, in versatility, plugins, themes, updates and SEO. Actually it is because of the versatility of WordPress that makes it the best for SEO. Search Engine Optimization is not a singular aspect.
When you hire us for designing your website, we use SEO friendly design features; we add plugins that help you optimize your pages and posts. Then when you create content to feed the Search Engines regularly, your results get a boost. Using bold, italics and headings will further assist Search Engines in knowing that is important on each individual page.
The plugins also help if you hire Search Engine Optimization teams to further boost your site. You or they can add and adjust your site to better optimize for keywords that are related. This requires things like title tags, meta tags, and custom meta descriptions.
Back to the versatility. This versatility allows us to add unique details to your website that help brand your business. We add additional security features so your website isn’t just designed and branded but secure as well.
Facts: In 2010, WordPress 3.0 was downloaded over 23 Million times. In 2011 it accounted for 14.7% of websites. Currently it runs over 12% of the world’s top million biggest websites, that is 55.3% of the 22.5% that use a CMS. In the United States and United Kingdom, there are roughly 3.4 million uses of WordPress. Three WordPress sites on the Technorati top 100 are ThinkProgress, TNW and Mashable.
WordPress and Business
WordPress might even be called a Gemini for the split personality it has. By changing the settings a visitor to your website could go to a static page, setting it up as the classic CMS format. Additional pages are used to create a website that rivals those of big business. Then, because of the original blogging platform it allows you to create a blog that is top notch, allowing you an almost dual site with one site. And, if you are put off by the word blog, use Training, Updates, News, etc… to designate your “blog.”
You may want proof that WordPress is really used by big business. You can go to the WordPress Showcase to see some of the sites that use WordPress as their CMS. Perhaps you want “proof” on the site, then you don’t need to go far. Visit your CBS Local Station, scroll down to the footer and you will see Powered by WordPress. For another major site visit TechCrunch.com. Once again the footer says Powered by WordPress.
As you can see, WordPress is no longer “just for bloggers” far from it. If you are ready for your site to be “Powered by WordPress” just contact us!
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